![]() Other possible use cases include analyzing product reviews, reviewing customer surveys, and uncovering a public relations crisis. Related: Solid Tips to Enhance Your Twitter Reputation On the other hand, analyzing thousands of Tweets containing a specific hashtag will give you useful results. Performing Sentiment Analysis on the most recent text message from your romantic interest is unlikely to return information with any added value. Sentiment analysis works best when a large amount of data is analyzed. Why? In almost any situation where you have a large amount of unstructured qualitative data, sentiment analysis can quickly give you insights into its underlying message. While it will not entirely replace usage data, surveys, interviews, and desktop research, Sentiment Analysis is a solid tool to have at your disposal. You will need Microsoft Excel and the Azure Machine Learning Add-in.įor people who build products, work in marketing or politics, or are conducting research, understanding the emotional sentiment regarding a particular subject is a professional necessity. The Sentiment Analysis method discussed in this article will use machine learning to score your text and classify it as expressing Positive, Negative, or Neutral emotions. Likewise, a marketing manager can monitor the evolution of brand reputation over time. The potential uses for Sentiment Analysis are limitless: a historian can use sentiment analysis to understand the intent of an author writing hundreds of years in the past. The results will show you trends hidden within the data. ![]() You can use Microsoft Excel to perform basic Sentiment Analysis on text. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |